About:

My work focuses on building or finding an environment where I can work spontaneously and with minimal intervention. I like to work with natural lighting where possible, using light and space to draw out a sense of quietness and introspection from my subject matter, from industrial landscapes and cars, to portraits and reportage. Muted colour palettes that use soft, natural tones evoke a sense of serenity and calm in my work.

Both my personal and commercial work aim to authentically reflect the experience of my subject matter while maintaining an emphasis on my aesthetic values. Visual narratives bring a sense of purpose to my photography, as well as my videography.

I have worked commercially and editorially across the globe for a wide range of clients in the luxury, automotive and sports industries.

Selected clients:

Adidas, Audi, DeBeers, Cyclist, Craghoppers, England Rugby, FT Weekend, Guardian, GQ, Hugo Boss, Jaguar Landrover, King Magazine, Lufthansa, Mavic, McLaren, Mondial, Nike, Virgin, Red Bull, Telegraph Magazine, Scania, Specsavers, Toyota, Trek, Wired,

Honorable Mention IPA 2021
Finalist for AOP Open 2022
Shortlisted for the Belfast Photo Festival 2022

Contact:

T. +44 7917 855330

E. studio@fredmacgregor.com

I. @freddie_macgregor

Matt @ Institute Creatives

+44 1225 777 777